01[OUR STORY] From Cold Shoulders to a Clearer Vision: Our Tea Brand (PART 2)
That initial success from our launch felt great, but 2024 brought a whole new challenge. We launched two more flavors -- Royal Oolong and Milky Oolong -- in…
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Stories gathered slowly, between tea and taste
Notes on tea, travel, people, and objects worth keeping close for a long time.
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01
02[OUR STORY] Finding the Soul of Tea: Our Tea Brand (PART 1)
Have you ever looked at a cafe menu, noticed the tea selection, and felt like something was missing? We wondered that too. Where's the gap between artisanal…
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03[Hadong Tea History] Tracing 1200 years of Korean Tea
Korean tea culture might feel unfamiliar to many people, as the image of tea is often strongly associated with China or Japan. Korea also has a rich tea…
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04[OUR STORY] Korea’s Coffee Culture, its Underlying Realities, and Hojicha
South Korea has undeniably become a major global coffee-consuming nation. In 2022, the average adult consumed approximately 353 cups of coffee per year. Cafés…
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05SOULFUL RECIPES - Cold Brew Tea!
It's almost June, we can kind of agree that cold tea sounds better than hot. Is cold brew tea better than adding ice cubes to a pot of hot tea? I don't know…
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06A Soulful Everyday - What Slow Life Means to Us
Faster, even faster. Or as people love to make it catchy by shouting "bballi-bballi" in Korea. Modern society often feels like being placed on a giant…
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07TEA JOURNEY | Newly invented hojicha that's made with oolong tea?
That's right. Our Hojicha isn't just Hojicha, but Baozhong Hojicha—quite a unique name, isn't it? Baozhong Hojicha is a tea developed by reinterpreting…
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08TEA JOURNEY [18] | Yellow Tea
The distinct identifier of yellow tea is the namesake color of the drink. Of course, some oolongs (blue tea) also come out yellow, however, they still have a…
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09TEA JOURNEY [17] | Oxidation or fermentation?
Freshly picked tea leaves become anything on the rainbow 🌈 Green, black, white, yellow, red, and blue to be exact! In the world of tea, we call these…
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