01[OUR STORY] From Cold Shoulders to a Clearer Vision: Our Tea Brand (PART 2)
That initial success from our launch felt great, but 2024 brought a whole new challenge. We launched two more flavors -- Royal Oolong and Milky Oolong -- in…
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Stories gathered slowly, between tea and taste
Notes on tea, travel, people, and objects worth keeping close for a long time.
FILTERED STORIES
Our story
There is no need to read everything at once. Begin with the title that holds your attention.
01
02[OUR STORY] Finding the Soul of Tea: Our Tea Brand (PART 1)
Have you ever looked at a cafe menu, noticed the tea selection, and felt like something was missing? We wondered that too. Where's the gap between artisanal…
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03[OUR STORY] Korea’s Coffee Culture, its Underlying Realities, and Hojicha
South Korea has undeniably become a major global coffee-consuming nation. In 2022, the average adult consumed approximately 353 cups of coffee per year. Cafés…
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04A Soulful Everyday - What Slow Life Means to Us
Faster, even faster. Or as people love to make it catchy by shouting "bballi-bballi" in Korea. Modern society often feels like being placed on a giant…
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05TEA JOURNEY | Newly invented hojicha that's made with oolong tea?
That's right. Our Hojicha isn't just Hojicha, but Baozhong Hojicha—quite a unique name, isn't it? Baozhong Hojicha is a tea developed by reinterpreting…
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06OUR STORY [3] | What is Curation?
Curation has become a must-have strategy for many businesses in the scene. You must find your sweet spot of finding the right persona, the right niche to…
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07OUR STORY [2] | Vision-Strategy-Action Plan
Do startups need specific vision-strategies-actions plans? A compass is a must in darkness An early start is often described as a traveller navigating through…
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08OUR STORY [1] | Everyday Soul Searching
Tinge of Soul's soul searching journey questions the mundane everyday tasks. TOS seeks to find how everyday routines can be cherished.
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