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Have you ever looked at a cafe menu, noticed the tea selection, and felt like something was missing?

We wondered that too. Where's the gap between artisanal tea suppliers and customers searching for more affordable, yet higher quality teas than what was commonly available.

It seemed that you either had to wear hanbok and go to a special tea house to experience artisanal tea, or you were given a flimsy sachet of indistinguishable tea bags in a mug that's too big for the tiny tea bag to extract any flavor.

The world of tea seemed to exist in two extremes: hyper-artisanal or mass-market convenience, with a wide, underserved gap in between.

This growing realization became a call to action. It was the catalyst for taking our brand, Tinge of Soul, in a new direction in late 2023.

$\"\"$

Tinge of Soul has always been our brand name, born from a desire to curate good, soulful experiences. We believe in creating moments of genuine connection and enjoyment, and we decided that tea would be the first iteration of this mission.

Our goal was never to position tea as a simple \"alternative to coffee.\" We believe tea has its own unique, powerful role to play in our daily rituals.

It's a drink for winding down, for gentle reflection, and for pure enjoyment. My Taiwanese background helped me realize my deep appreciation for the nuance of oolong, I wanted to create a space where anyone could explore new tastes and find what resonates with them personally, without pressure or pretension.

Classic yet Fresh

Committing to creating our own tea line was daunting. We were a new player entering a large F&B retail space.

The tea industry often felt caught between two poles: either deeply traditional or fleetingly trendy. We saw an opportunity for a brand that could be both classical in its respect for quality and fresh in its approach. We embraced the challenge.

We launched at the beginning of 2024 with two teas that embodied our philosophy.

$\"\"$

First, our Black Oolong, an exclusive tea from Taitung, Taiwan. We chose it to make a clear statement: tea, without any additives, can possess a dramatically interesting flavor all on its own, derived purely from craftsmanship. It was like black tea, but also oolong, and you could taste nutty flavors.

Second, our Hojicha. This was our unique interpretation of the beloved low-caffeine roasted Japanese green tea. Instead of the traditional green tea base, we used Taiwanese Wenshan Baozhong oolong, roasted to create a beautiful harmony of toasty and floral notes.

Looking back, we just launched because we were eager to get in, desperate to see the market reaction. Hey, as the saying goes, \"if you're not embarrassed by your first product, you've launched too late.\" We obviously launched right in time!

The Validation to Continue

From the beginning, we wanted to be a curator you could trust—one who is genuinely excited to share something good, without making you feel like you need to be an expert. We'd get the teas directly from the farm, doing the import/export, distribution, paperwork, marketing, and sales.

The best indicator that this was working? The people who supported our very first crowdfunding launch came back and repurchased when our official Korean website went live.

That was the validation we needed. It gave us the confidence and the mandate to continue the journey throughout 2024, a year that would be filled with the challenges of not getting noticed, the joy of small sparks of hope, and the pivotal lessons that ultimately led us to build our own factory.

We'll share that part of the story next.

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Inténtalo de nuevo.","Colección","curatedObject","TOS · OBJETO CURADO","productProfile","Ficha del producto","ritualTea","TU RITUAL TRANQUILO DE TÉ","ritualObject","USO Y CUIDADO","howToEnjoy","Cómo disfrutarlo","matchaPreparation",{"_176":662,"_25":663,"_664":665,"_660":666,"_667":668,"_669":670},"matchaVisualRecord",{"_176":652,"_25":653,"_654":655,"_656":657,"_658":659,"_660":661},"pairWith","Combínalo con","keepCare","Conservación y cuidado","shippingNote","Nota de envío","useCareGuide","Guía de uso y cuidado","assuranceCurated","Seleccionado con cuidado por Tinge of Soul","assuranceCheckout","Pago seguro y embalaje cuidado","questions","¿Dudas? Pregunta por este producto","shipping","Envíos","returns","Devoluciones y reembolsos","sourcingEyebrow","ORIGEN, SIN MISTERIO","sourcingTitle","Lo que sabemos de esta taza","sourcingCopy","Publicamos origen, variedad, ingredientes, tamaño y preparación cuando están verificados. 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La tienda está disponible en inglés, japonés, coreano, chino tradicional y español.","storyEyebrow","SABOR · MATERIAL · RITUAL","storyTitle","Sobre este té y objeto","soldOut","Agotado","REGISTRO VISUAL DEL PRODUCTO","Boseong como contexto de origen","primaryAlt","Matcha ecológico verde de Boseong sobre una superficie blanca","alt","Hileras de té en una ladera con niebla en Boseong","caption","Esta imagen del jardín de Boseong se publicó con la ficha de Shopify y aporta contexto visual al origen declarado.","boundary","No identifica el lote, fecha de cosecha ni productor actuales.","RECETA OFICIAL TOS","Matcha ceremonial, paso a paso","steps",[671,672,673,674],"La receta original de Tinge of Soul indica cucharadas y volumen de agua, pero no publica gramos, temperatura numérica ni tiempo fijo; por eso esos valores quedan abiertos.","sourceAction","Leer la receta original de Tinge of Soul","sourceLanguage","Receta original en coreano","Pon 2 cucharadas de matcha en un cuenco; tamízalo si lo prefieres.","Añade una pequeña cantidad de agua.","Bate en zigzag hasta integrar el matcha.","Añade los 50–60 ml restantes y bate suavemente en Z. Detente al formar una crema suave y abundante.","Carrito","cartPanel","Panel del carrito","lineItems","Productos","lineItemsWith","Productos con","emptyEyebrow","TU BOLSA DESCANSA","Tu carrito espera algo con carácter.","Tómate tu tiempo con los tés y pequeños objetos que acompañan el ánimo de hoy.","explore","Explorar tés y objetos","decrease","Reducir cantidad","increase","Aumentar cantidad","removeProduct","Eliminar producto","orderSummary","Resumen del pedido","shippingReturns","Envíos y devoluciones","shippingCalculated","El envío se calcula al pagar.","shippingDetails","Detalles de envío","returnsRefunds","checkout","Continuar al pago","discountCode","Código de descuento","appliedDiscounts","Descuentos aplicados","removeDiscount","Quitar código de descuento","applyDiscount","Aplicar código","giftCard","Tarjeta regalo","appliedGiftCards","Tarjetas regalo aplicadas","giftCardCode","Código de tarjeta regalo","applyGiftCard","Aplicar tarjeta regalo","removeGiftCardEnding","Quitar tarjeta regalo terminada en","remove","Quitar","apply","Aplicar","applying","Aplicando…","applyingDiscount","Comprobando el código…","discountApplied","Código aplicado.","discountNotApplied","No se pudo aplicar. Revisa el código y sus condiciones.","applyingGiftCard","Comprobando la tarjeta…","giftCardApplied","Tarjeta regalo aplicada.","giftCardNotApplied","No se pudo aplicar. Revisa el código e inténtalo de nuevo.","businessEyebrow","INFORMACIÓN DE LA EMPRESA","businessName","Tinge of Soul LLC","businessRegistration","Registro mercantil · 694-81-02307","contact","CONTACTO Y COLABORACIONES","copyright","location","Jongno-gu, Seúl, Corea","mailOrderRegistration","Registro de venta en línea · 2026-Seoul Jongno-0010","manifesto","Descubre tu propio gusto.","manifestoCopy","Conectamos té, cultura y valores distintos para crear experiencias en las que pueda crecer tu propio gusto.","manifestoEyebrow","CURADURÍA · INDIVIDUALIDAD · CONEXIÓN","signature","Un viaje hacia tu propio estilo.","soul","Dibujado a mano, preparado con calma y hecho con alma.","story","Colección de té","officialDetails","Ver información oficial de la empresa","Teléfono · +82 10-5804-7540","representative","Representante · PAI SHERRIE","wholesale","Para empresas","beginJourney","Comenzar el viaje","business","Wholesale","close","Cerrar panel","Contacto","Inicio","Regalos","journey","Viaje","Idioma","Menú","mobileIntroEyebrow","TÉ GLOBAL · HECHO CON ALMA","mobileIntroTitle","Encuéntrate a través del té.","mobilePrimary","Encuentra tu taza","openMenu","Abrir menú","ourStory","primaryNavigation","Navegación principal","searchAll","Buscar en todo el sitio","searchClear","searchPlaceholder","Buscar té, aromas o historias","searchTerm","Término de búsqueda","signIn","Iniciar sesión","skipToContent","Ir al contenido","storeTools","Herramientas de la tienda","stories","Historias","viewAllResults","Ver todos los resultados de","Ruta de navegación"]

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