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That's right.

Our Hojicha isn't just Hojicha, but Baozhong Hojicha—quite a unique name, isn't it?

Baozhong Hojicha is a tea developed by reinterpreting Japan's Hojicha using \"Wenshan Baozhong (pouchong),\" a famous Taiwanese oolong tea known for its low oxidation and floral aroma, as its base.

Developed, you say???

That's right.

\"Baozhong Hojicha\" is Tinge of Soul’s signature tea, created with creativity and our Taiwanese tea master. From sourcing raw ingredients, determining flavor profiles, the grind size, and to roasting levels, we went through all the steps needed to source and create something good.

So, here's the journey behind the creation of \"Baozhong Hojicha.\"

Beginning with Coffee

Our development journey began with a simple question: Why has the demand for Hojicha recently increased?

The growing popularity of Hojicha, even in its country of origin, Japan, became clear through customer interactions, online reviews, and market insights. The main reasons customers choose Hojicha include:

Seeking an alternative to reduce coffee consumption.
Disappointment with the monotonous taste of roasted grain teas, despite their roasted notes.
Preferring Hojicha for its lower caffeine content and richer flavor compared to other substitutes.

Thus, Hojicha is increasingly viewed as a low-caffeine alternative to coffee.

Customers can be defined as \"those primarily seeking coffee alternatives for health or other reasons.\"

Next, we reflected on coffee itself: Why do people drink coffee, and who consumes it most frequently?

The answer quickly became clear: office workers. Overwhelmed office workers at their desks, in meetings, or post-lunch breaks invariably have coffee in hand. Coffee is deeply embedded in our lifestyle, meaning any substitute must seamlessly blend into that lifestyle without friction.

Identifying Frictions & Pain Points

What are the pain points that prevent tea from integrating seamlessly?

New tools required: High-quality tea typically demands specialized teaware, causing friction for consumers.
Ordinary flavor: Coffee provides robust, complex tastes, from fruity and nutty to sweet cocoa notes. In contrast, tea often feels plain and mild.
Convenience: Coffee comes conveniently packaged in drip bags, tea bags, and capsules. Tea bags available in Korea struggle to accommodate whole-leaf tea properly, limiting convenience.

We set out to eliminate each of these frictions.

Searching for a Toasty, Delicate Flavor

Most coffee alternatives are grain teas, which, although roasted, lack coffee's complex taste. To achieve a roasted yet delicate taste with reduced caffeine, we chose \"Wenshan Baozhong,\" a traditional Taiwanese oolong tea grown primarily in the Wenshan region. Known for its low oxidation (8%-18%), Wenshan Baozhong boasts a gentle floral aroma and refreshing clarity.

Higher oxidation teas exhibit immediate roasted notes, but we theorized the lower oxidation Wenshan Baozhong could first present familiar roasted notes. Our initial test involved \"90% Baozhong stems and 10% leaves.\"

Unlike roasted oolong, this initial experiment presented no noticeable off-flavors. Though initially lacking in roasted depth due to shorter roasting time, adjusting roasting duration resolved this easily. However, emphasizing roasted flavors diminished Baozhong's characteristic floral finish.

Through numerous experiments adjusting leaf-to-stem ratios, roasting temperatures, and durations, we finally achieved our desired flavor profile.

Thus, Baozhong Hojicha emerged, offering \"familiar roasted notes initially, followed by distinctive oolong depth, finishing elegantly with Baozhong’s floral fragrance.\"

By highlighting oolong’s inherent complexity, we reduced flavor friction compared to coffee.

Using Existing Tools

Given coffee's popularity in Korea, coffee brewing equipment is widespread, including hand-drip and French presses. We aimed for our tea to be compatible with existing coffee tools, removing the barrier of needing new teaware.

Therefore, we adjusted our ground size.

You can effortlessly brew Baozhong Hojicha by placing about 5 grams into a hand-drip filter, just like coffee. Moreover, the tea retains flavor consistency over multiple infusions.

If you own traditional teaware, it’s still perfect. However, as avid tea drinkers ourselves, we prefer larger quantities, conveniently brewed using a French press.

Convenience Everywhere

Standard tea bags in Korea cannot accommodate whole-leaf tea comfortably. Carrying personal teaware for drinking tea at work or school is inconvenient.

Thus, we introduced drip bags, enabling convenient enjoyment of whole-leaf tea anywhere. Simply steep the drip bag in water for about two minutes, and you’ll experience the tea’s full-bodied flavor and aroma.

Conclusion

Creating Baozhong Hojicha took considerable time because we aimed to deliver premium tea conveniently and affordably. Consequently, we managed the entire process—from sourcing raw materials to roasting and importing—in direct collaboration.

We hope everyone easily enjoys our Baozhong Hojicha everywhere. Its unique complexity promises to deliver moments of calm amidst busy lives.

We wish you a delightful day accompanied by Baozhong Hojicha!

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Busca por aroma, ánimo, utensilio o palabra de una historia.","ENCUENTRA TÉ · HISTORIA · OBJETO","¿Qué estás buscando?","collections","Colecciones","pages","Páginas","products","Tés y objetos","compare",{"_570":571,"_101":572,"_180":573,"_574":575,"_576":577,"_578":579,"_580":581,"_582":583,"_584":585,"_586":587,"_25":588,"_589":590},{"_329":566,"_101":567,"_180":568,"_25":569},"kinds",{"_560":561,"_562":563,"_564":565},"Descubre todos los tés, utensilios y pequeños objetos de Tinge of Soul.","Tés y objetos | Tinge of Soul","partnership",{"_101":555,"_180":556,"_25":557,"_558":559},"section",{"_101":552,"_180":553,"_25":554},"view","Ver","Tómate tu tiempo con el aroma y el momento; después elige algo que merezca quedarse cerca.","VER TODO","Tu próxima taza","Los formatos profesionales y las muestras están separados de la tienda cotidiana para que cada colaboración empiece con expectativas claras.","PARA CAFETERÍAS Y COLABORADORES","Empieza con una selección de muestras","action","Explorar muestras profesionales","object","Objeto de té","service","Colaboración","tea","Té","TODOS LOS OBJETOS","Descubre té de hoja para cada día, bolsitas para viajar y utensilios que mejoran con el uso.","LA COLECCIÓN COMPLETA","Pequeñas formas de vivir con té","caffeine","Cafeína","Empieza por la sensación que buscas en la taza. Aquí reunimos sabor, origen y cafeína; cada ficha incluye las notas completas de hoja y preparación.","ENCUENTRA TU MATIZ","first","Primera taza","ingredients","Ver ingredientes y preparación","origin","Origen","regionLabel","Comparar dos tés","second","Segunda taza","selectLabel","Elige dos tés","tastes","Sabor","Compara dos tazas, lado a lado.","yourCup","TU TAZA","addToCart","Añadir al carrito","salePrice","Precio rebajado","originalPrice","Precio original","added","Añadido al carrito","addError","Volver a intentarlo","addingStatus","Añadiendo tu selección al carrito.","addedStatus","Añadido al carrito. La bolsa está abierta.","addErrorStatus","No pudimos añadir este producto. Inténtalo de nuevo.","Colección","curatedObject","TOS · OBJETO CURADO","productProfile","Ficha del producto","ritualTea","TU RITUAL TRANQUILO DE TÉ","ritualObject","USO Y CUIDADO","howToEnjoy","Cómo disfrutarlo","matchaPreparation",{"_180":666,"_25":667,"_668":669,"_664":670,"_671":672,"_673":674},"matchaVisualRecord",{"_180":656,"_25":657,"_658":659,"_660":661,"_662":663,"_664":665},"pairWith","Combínalo con","keepCare","Conservación y cuidado","shippingNote","Nota de envío","useCareGuide","Guía de uso y cuidado","assuranceCurated","Seleccionado con cuidado por Tinge of Soul","assuranceCheckout","Pago seguro y embalaje cuidado","questions","¿Dudas? Pregunta por este producto","shipping","Envíos","returns","Devoluciones y reembolsos","sourcingEyebrow","ORIGEN, SIN MISTERIO","sourcingTitle","Lo que sabemos de esta taza","sourcingCopy","Publicamos origen, variedad, ingredientes, tamaño y preparación cuando están verificados. La cosecha y el productor solo se comparten al confirmarlos para el lote.","sourcingAction","Pedir notas del lote actual","marketAvailability","Hay entrega internacional a destinos admitidos. La tienda está disponible en inglés, japonés, coreano, chino tradicional y español.","storyEyebrow","SABOR · MATERIAL · RITUAL","storyTitle","Sobre este té y objeto","soldOut","Agotado","REGISTRO VISUAL DEL PRODUCTO","Boseong como contexto de origen","primaryAlt","Matcha ecológico verde de Boseong sobre una superficie blanca","alt","Hileras de té en una ladera con niebla en Boseong","caption","Esta imagen del jardín de Boseong se publicó con la ficha de Shopify y aporta contexto visual al origen declarado.","boundary","No identifica el lote, fecha de cosecha ni productor actuales.","RECETA OFICIAL TOS","Matcha ceremonial, paso a paso","steps",[675,676,677,678],"La receta original de Tinge of Soul indica cucharadas y volumen de agua, pero no publica gramos, temperatura numérica ni tiempo fijo; por eso esos valores quedan abiertos.","sourceAction","Leer la receta original de Tinge of Soul","sourceLanguage","Receta original en coreano","Pon 2 cucharadas de matcha en un cuenco; tamízalo si lo prefieres.","Añade una pequeña cantidad de agua.","Bate en zigzag hasta integrar el matcha.","Añade los 50–60 ml restantes y bate suavemente en Z. Detente al formar una crema suave y abundante.","Carrito","cartPanel","Panel del carrito","lineItems","Productos","lineItemsWith","Productos con","emptyEyebrow","TU BOLSA DESCANSA","Tu carrito espera algo con carácter.","Tómate tu tiempo con los tés y pequeños objetos que acompañan el ánimo de hoy.","explore","Explorar tés y objetos","decrease","Reducir cantidad","increase","Aumentar cantidad","removeProduct","Eliminar producto","orderSummary","Resumen del pedido","shippingReturns","Envíos y devoluciones","shippingCalculated","El envío se calcula al pagar.","shippingDetails","Detalles de envío","returnsRefunds","checkout","Continuar al pago","discountCode","Código de descuento","appliedDiscounts","Descuentos aplicados","removeDiscount","Quitar código de descuento","applyDiscount","Aplicar código","giftCard","Tarjeta regalo","appliedGiftCards","Tarjetas regalo aplicadas","giftCardCode","Código de tarjeta regalo","applyGiftCard","Aplicar tarjeta regalo","removeGiftCardEnding","Quitar tarjeta regalo terminada en","remove","Quitar","apply","Aplicar","applying","Aplicando…","applyingDiscount","Comprobando el código…","discountApplied","Código aplicado.","discountNotApplied","No se pudo aplicar. Revisa el código y sus condiciones.","applyingGiftCard","Comprobando la tarjeta…","giftCardApplied","Tarjeta regalo aplicada.","giftCardNotApplied","No se pudo aplicar. Revisa el código e inténtalo de nuevo.","businessEyebrow","INFORMACIÓN DE LA EMPRESA","businessName","Tinge of Soul LLC","businessRegistration","Registro mercantil · 694-81-02307","contact","CONTACTO Y COLABORACIONES","copyright","location","Jongno-gu, Seúl, Corea","mailOrderRegistration","Registro de venta en línea · 2026-Seoul Jongno-0010","manifesto","Descubre tu propio gusto.","manifestoCopy","Conectamos té, cultura y valores distintos para crear experiencias en las que pueda crecer tu propio gusto.","manifestoEyebrow","CURADURÍA · INDIVIDUALIDAD · CONEXIÓN","signature","Un viaje hacia tu propio estilo.","soul","Dibujado a mano, preparado con calma y hecho con alma.","story","Colección de té","officialDetails","Ver información oficial de la empresa","Teléfono · +82 10-5804-7540","representative","Representante · PAI SHERRIE","wholesale","Para empresas","beginJourney","Comenzar el viaje","business","Wholesale","close","Cerrar panel","Contacto","Inicio","Regalos","journey","Viaje","Idioma","Menú","mobileIntroEyebrow","TÉ GLOBAL · HECHO CON ALMA","mobileIntroTitle","Encuéntrate a través del té.","mobilePrimary","Encuentra tu taza","openMenu","Abrir menú","ourStory","primaryNavigation","Navegación principal","searchAll","Buscar en todo el sitio","searchClear","searchPlaceholder","Buscar té, aromas o historias","searchTerm","Término de búsqueda","signIn","Iniciar sesión","skipToContent","Ir al contenido","storeTools","Herramientas de la tienda","stories","Historias","viewAllResults","Ver todos los resultados de","Ruta de navegación"]

Continúa la historia

[NUESTRA HISTORIA 2] Del rechazo a una visión más clara de nuestra marca de té

[NUESTRA HISTORIA 1] En busca del alma del té: el origen de nuestra marca

Historia del té de Hadong — 1.200 años de tradición coreana